Senior CRM Executive - German speaking in Gibraltar

Senior CRM Executive - German Speaking

Gibraltar

£35-40k per year + relocation support



The CRM team is central to the growth of the company - leading all customer relationship strategy, communications and campaign execution. We now require a manager of the DACH market area.

Candidates must have experience of stakeholder management; have the ability to work under pressure and experience of building and motivating a team. Innovation and CRM system utilisation will be key to your success in this role.

This is a 'hands on' manager role - you will be responsible for strategy, planning but also execution.

Responsibilities:

* Lead the strategy and planning of all customer communications for your market area - building a plan which is based on customer and data insight.
* Ensure a 'test, learn, optimise, scale' approach in everything you do.
* Be customer and company focused - continually strive for a win/win for customer and company.
* Leverage all CRM systems and channels in order to 'take CRM to the next level' - identifying opportunities for revenue growth and problem areas for resolution.
* Provide performance reporting (campaign, CRM KPIs) to Head of CRM and key stakeholders.
* Assist with CRM project and task initiatives as and when required - acting as a key support to the Head of CRM.
* Motivate, lead and develop two direct reports.
* Identify key opportunities to enhance the player experience and improve retention rates and profitability including cross sell opportunities.
* Work closely with Country Managers, Creative, VIP and Customer service teams to ensure fruitful stakeholder management and collaboration.
* Ensure all communications meet advertising, regulatory and legislative standards
Requirements

* Native German speaker
* 5 years CRM experience and at least 2 years with team management experience.
* Analytical - able to analyse and evaluate data and apply to marketing decisions
* Flexible - able to juggle priorities and work well in a highly pressured environment
* Creative - able to identify opportunities and set up a test plan to assess
* Team player - collaborative.

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